Magazine Adverts

As I have begun the process of creating my digipak as a part of the ancillary task, I thought it would be appropriate to also begin work on creating my own magazine advert. I first wanted to look at other artists magazine adverts to see the conventions and it may also be able to offer me some inspiration.

Functions of a magazine advert

• to promote the artist
• to sell the song
• to be eye catching

Conventions

• release date
• place of purchase
• artists name- crucial as it helps to promote the artist
• record label
• reviews
• genre of band reflected in text/font/image
• tour info

Magazine Analysis'

1) From Ellie Goulding's advert which promotes her album 'Lights' it appears that it is appealing to a young audience through the use of glitter and also the large photo of the young artist. The gold perhaps suggests the youthfulness of the album and an element of fun with the glitter. The album and artists name is clear as it is in bold lettering in the centre of the advert. The advert also includes reviews of the album and star ratings from well known magazines. This convention of an advert is a way of highlighting the interest in the album and the artist from large and reliable magazines, which perhaps enhances the popularity of the album. The artist herself takes up the majority of the advert which instantly highlights to the audience who and what is being advertised. Rating this advert out of 10 for its overall effectiveness for its target audience I would give it a 7, as the younger audience can relate to the artist as she is seen on the advert in large and the colours and bold writing also give it a youthful feel again targeting a younger audience. From the advert the genre of the artist is some what ambiguous but this perhaps makes it more interesting to the audience.

2) Katy Perry's advert also adheres to the conventions of a magazine advert as it displays the name of the artist and the album name, along with an image of the artist which is quite a focal part of the advert. 'Including the number 1 smash hit "I Kissed a Girl"' also advertises the album to those who are interested in the specific song which could ultimately enhance the popularity and the sales of the album. This advert seemingly appeals to both women and men as the artist is dressed in some what girly clothing, but perhaps also suggestively with an element of desire for the male audience. From the bold colours and props this advert also suggest youthfulness and similarly to Ellie Goulding's advert quite a playful atmosphere. I would rate this advert a 6 out of 10 for its overall effectiveness for its target audience as I think although it can be targeted to both men a women its lacks reviews of the album and star ratings which doesn't give an insight into the album for the audience.

3) This advert for The Black Keys album 'Brothers' doesn't include distinct logos or bright colours to attract a younger audience so it perhaps targets a more mature audience who are aware of their music. This very unusual way of advertising their album I think is very effective and original as they do not use any logos or pictures of the band to be identifiable to the audience, instead they just use words to explain who the band are, what the album is called and where and when it will be available. This advert also coincides with their album cover as it also just uses text on the front. Although this advert follows few of the conventions of a magazine advert I would rate the advert an 8 out of 10 for it's overall effectiveness for it's target audience as I feel it has quite a comedic element which perhaps entices the target audience and, although there are no pictures or recognisable logos it gives you all the necessary information needed and quite literally tells the audience what they want to know.