Snippet

Here is a short snippet of each of the group lip-syncing

Editing

We began editing the footage we got from last weeks filming day. It is a very time consuming task as a lot of the editing involved us matching the lip-syncing with the music but most of which has now been completed with the exception of a few parts at the end of the song.

Last weeks filming day was very successful as we experimented with a variety camera angles and camera movements however, the group had a discussion and we felt that our performances in terms of lip-syncing are not as animated and upbeat as we had hoped. We are aware that our priority is the cinematography and editing but to ensure we can create the best final product we still feel that our performance is a vital factor and for this reason we may go out for one final filming day.

As we are nearing the end of editing, we have begun looking into different ways in which we can improve our video and to add finishing touches. This included us discussing and applying a variety of effects and techniques that we can use to improve the overall quality of our music video.

Here are a few images of our editing process and the variety of techniques that we have applied when editing.

                                                                            Layering

                                                           Flipping our footage

                           Experimenting with our framing in the shot

                                              Adding the hard light effect

Filming Day

We completed our final day of filming today, and it was a very successful filming day at that. We first decided to make a list of the different sections that we had not yet got footage for, as we wanted to ensure that we were not missing anything out, and for these parts we wanted to focus especially on lip-syncing. 

As we feel that lip-syncing is a vital part of a music video we decided to do both individual and group lip-syncing to show variety, however I think as a group we feel the individual shots are far better. We experimented with a range of shots including close ups and long shots which all incorporated lip-syncing. We also experimented with framing and we decided to include half of each of the groups faces as we felt this was a really interesting way of showing lip-syncing.

We had a change of costume and location for this filming day but the costume very much coincides with our original idea of a subtle 90s vibe, and our theme of nature is also included as we shot our footage outside. We decided to film on the school premises as it was a realistic filming place as well as the fact that the gardens look beautiful in the summer and although we did not film in the summer, luckily for us the sun decided to make an appearance. It was a brilliant day to film as the lighting was perfect and our choice of costume was also well selected as the colours all looked really good on film and altogether it adds to the bright, fun and feel good atmosphere we hope to create.

After filming we then uploaded about an hours worth of footage and all of which could potentially be used in our final film. We plan to start our final editing next week when we get back to school and our final music video should hopefully be complete in the next couple of weeks.

Here is a quick vlog on location explaining our plans for filming and lip-syncing.

Filming Plans

As a group, we decided from the outset to have a more narrative based music video, as we feel that it suits our choice of song and also the genre of our song. However, looking over what we have produced so far, we feel our music video in general is lacking lip-syncing. Because of this we have now planned for another filming day on Wednesday 19th to go out and collect more lip-syncing shots and possibly more footage in general. Our music video is almost complete, but we want to go out filming one last time to ensure we have the best footage possible, to enable us to create the best final product. 

Magazine advertisement and Digipak Vlog

Here are the hard copies of both my magazine advert and digipak and I have done a quick vlog on how they have met the functions of these products and also how I have followed the majority of conventions of both a digipak and magazine advert.

Final Digipak and Magazine Advert Images

After carrying out a quick survey asking people what magazine advert and digipak design they preferred out of my various options, it was a unanimous vote for the fourth option for my magazine advert and the third option for my digipak. I am glad that people chose these designs, as for myself I felt that it looked far more professional and identifiable, and I am delighted that people appreciated the simplicity of them. Here is my final magazine advert and all four panels of my digipak.

Magazine Advert

Digipak Panels

Magazine Advert Options

Below are the four options for my magazine advert along with a description of how I created them.

The first two options are similar as they have the kaleidoscope as the background with the bands information and ratings on top. I used a very light shade of pink for the font as I thought it contrasted with the dark colours used in the kaleidoscope. The second one I think is stronger as it has an image of the band and although this is not a convention of an indie/ rock magazine advert, it allows the audience to identify the band and I also believe it makes the advert look far more interesting and enticing as the first option looks a little bare.

1)             2) 

Three and four are far more like my initial idea. The third option includes a white background with a strip of kaleidoscope through the middle, with the name of the band on the top of the advert and the ratings, website and where it is available to buy at the bottom. The colours and font are far more simplistic with the purple colour scheme and Century Gothic font throughout.  The fourth one is the same as the third except for the slight alteration of the image. I layered a photo of the band over the kaleidoscope image and although it is subtle it allows the audience to identify the band.

3)       4)